Social Media Hacks

My name is John Federico and I’ve been involved in digital media since 1994 having started the precursor to Facebook called t@ponline – the first digital brand for the college audience.

It wasn’t called a social network back then (we called them “online communities”) but it had nearly all the features of what you would expect from a modern social network. It was a great success during its tenure.

Since that time, I’ve made it my mission to stay ahead of trends, strategies and tactics in digital media, and social media is no exception.

While I consider myself a strategist, there’s always a part of me that wants to know how to get things done quickly and effectively. I like to think that by knowing how a system works, I can sometimes shortcut my way to results without laying waste to the natural processes that drive the system.

Some people might call that a hack.

According to Wikipedia’s Wiktionary, a hack can be defined as:

Noun

hack (plural hacks)

7. (computing) An interesting technical achievement, particularly in computer programming.
8. (computing) A small code change meant to patch a problem as quickly as possible.
9. (computing) An expedient, temporary solution, meant to be replaced with a more elegant solution at a later date.

…which is exactly how I think of it.

Hacks are great, but as #9 above suggests, you still have to understand how to do it the right way in order to be effective over time.

With that in mind, Social Media Hacks and its companion book of the the same name will bring to light the many ways to accomplish goals quickly in Social Media, but also the strategies, technology and psychology that allow them to work.

Join me for some fun!

-jf.